Retailing in Ireland Contemporary Perspectives is a Gill and Macmillan publication detailing the marketing and market forces affecting the retail sector.
A unique new book that presents a broad review of the Irish retail sector while delivering unique insights into its operation and the market forces that drive its development.
Addresses contemporary retail themes and issues within the following subjects:
Marketing and Branding
Provides an historical overview of the evolution of retailing in Ireland, its heritage brands and the emergence of modern shopping formats.
Analyses the productivity and efficiency of Ireland’s distribution model in comparison with international norms.
Discusses the changing consumer trends and characteristics and analyses their impact on the retail offering.
Presents an overview of the internationalisation of the Irish retail sector.
Reviews the influence of regulation on retail development in Ireland.
Explores the impact of technology on decision-making,including location optimisation, customer targeting and on-line retailing.
Assesses the rise of collaborative independent retailnetworks and the role of community-based retailing in the future development of the sector.
Written by a team of specialist lecturers from the Republic of Ireland and Northern Ireland.
Students of retailing at undergraduate and postgraduate level
Marketing students taking a specialist retail module